Fellow engineers, does the word "Programmatic" cause you to switch gears, pivot, and focus on something that seems more engineering-related? "Programmatic" has had that effect on me, for sure! Well I'm pulling my head out of the streaming "sand" and getting a lesson in Programmatic ad sales and how RADIO ENGINEERING makes the difference in Programmatic working well, or working poorly. Let's get this right together, as Jean-Luc Wasmer from Triton Digital explains to Kirk Harnack and Chris Tarr some key operational aspects of Programmatic ad insertion and the tech behind it.
Guest:
Jean-Luc Wasmer - VP, Architecture & Partnerships at Triton Digital
Hosts:
Chris Tarr - Group Director of Engineering at Magnum.Media
Kirk Harnack, The Telos Alliance, Delta Radio, Star94.3, & South Seas Broadcasting
Follow TWiRT on Twitter and on Facebook
TWiRT is brought to you by:
Nautel and the continuing informative live webinars. Sign up for free!
Broadcasters General Store, with outstanding service, saving, and support. Online at BGS.cc.
Broadcast Bionics - making radio smarter with Bionic Studio, visual radio, and social media tools at Bionic.radio.
Nautel and the regular Transmission Talk Tuesday series of online engineering roundtable events.
Angry Audio - with StudioHub cables and adapters. Audio problems disappear when you get Angry at AngryAudio.com.
And MaxxKonnectWireless - Prioritized High Speed Internet Service designed for Transmitter Sites and Remote Broadcasts.
Look for in-depth radio engineering articles in Radio-Guide magazine.
Subscribe to Audio:
iTunes
RSS
Stitcher
TuneIn
Subscribe to Video:
iTunes
RSS
YouTube