TWiRT 608 - Programmatic Tech for Streaming with Jean-Luc Wasmer
Friday, September 2, 2022 at 1:00PM
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Fellow engineers, does the word "Programmatic" cause you to switch gears, pivot, and focus on something that seems more engineering-related?  "Programmatic" has had that effect on me, for sure! Well I'm pulling my head out of the streaming "sand" and getting a lesson in Programmatic ad sales and how RADIO ENGINEERING makes the difference in Programmatic working well, or working poorly.  Let's get this right together, as Jean-Luc Wasmer from Triton Digital explains to Kirk Harnack and Chris Tarr some key operational aspects of Programmatic ad insertion and the tech behind it.

Guest:
Jean-Luc Wasmer - VP, Architecture & Partnerships at Triton Digital

Hosts:
Chris Tarr - Group Director of Engineering at Magnum.Media
Kirk Harnack, The Telos Alliance, Delta Radio, Star94.3, & South Seas Broadcasting

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Article originally appeared on This Week in Radio Tech (http://thisweekinradiotech.com/).
See website for complete article licensing information.